Perth · Speaking Australia-wide · Co-founder, Syntriq AI

AI that earns its place in your business.

I help leadership teams and businesses work out what AI is worth implementing, what isn't, and why. It's about outcomes, not tools.

200+
Australian professionals taken through the method.
20+
years running operations and teams. The judgement came first.
AQF5
nationally accredited AI diploma. I’m the trainer.
Who's been in the room
  • PropTech Hub WA
  • Insurance Advisernet
  • One Brand
  • Developmental Safety at Work
“Genuinely practical and immediately useful. It cut through the noise and showed real, actionable ways to integrate AI into everyday work.”
Cullum AshtonChair, PropTech Hub WA
The method

AI made building cheap. So the hard question moved.

It used to be how do we build it. Then it became what should we build. Now the honest question is should we build it at all. The scarce skill isn't building any more, it's choosing. These four principles are how I choose, and everything I teach hangs off them.

01

Find the problem worth solving.

As building gets cheap, choosing what to build becomes the scarce skill. Keep a ranked, valued backlog of the problems that actually matter, and always work the top one.

How I choose.
02

Define good. Allow good to reveal great.

Start from the outcome. You don't need to see great to begin. You need to know what good looks like. Build good, and great reveals itself.

How I aim.
03

Fix the system, not the output.

When something's off, improve the thing that produced it, not the one bad result. Then every future result gets better instead of just this one.

How I converge.
04

Build the loop. Earn the autonomy.

Build the system that improves itself, driven by an honest measure that can fail you. Grant it autonomy only as it earns your trust against the stakes.

How I compound.
The build sequence
  1. Find the problem
  2. Map the process
  3. Size the prize
  4. Choose the design
  5. Build it
  6. Earn the adoption

One real problem, carried end to end. This is the spine of the Diploma, of every session I run, and of the decisions Syntriq AI makes for its clients.

Speaking

I speak about the decisions, not the tools.

No hype, no doom, no jargon, and no tour of this month's software. These are the arguments I make most often, and each one is shaped to your room before I set foot in it.

Keynote

The bottleneck moved.

AI made building cheap, so the hard question climbed the chain: how do we build it, then what should we build, then should we build it at all. The scarce skill isn't building any more. It's choosing. I show a room where the real work went.

Conferences · leadership teams
The contrarian one

The company doesn't loop. Its systems do.

You're being sold a company rebuilt as self-improving AI loops with the humans at the edge. The loop is real, and it has its place. But every working example lives where the world answers in seconds and the score is honest. Most of your business isn't that. Here's where the loop can't go, and who holds the lock.

Boards · execs · anyone mid-pitch
For decision-makers

Choose the design. Then the tool.

The beginner move is tool-first: let's build an agent, let's do a ChatGPT thing. That's grabbing the vehicle before you know the destination. Problem, then map, then design, then tool. The tool is the last decision, not the first, and the cheapest answer is often no new build at all.

Teams about to spend money on AI
For leaders

Systems earn autonomy. People grant adoption.

Most AI rollouts don't fail on the technology. They fail because nobody earned the adoption. The people side is the twin of the build side, and it runs on four things every person is owed at work: what to do, how they're going, how to improve, and what impact they're having.

Managers · SME owners · L&D
Speaking details and formats
Matiu Rudolph, AI trainer and practitioner, Perth
Who you'll work with

I came to AI from running businesses, not from writing code.

The judgement came first. The technology is what I point it at.

I'm Matiu. Twenty years in management and operations taught me the thing most AI advice is missing: that the hard part was never the technology. It was knowing which problem was worth the money, what good actually looked like, and whether the people would ever run the thing once it existed.

That's what I work on now. Where AI earns its place in a business, where it doesn't, and why so much of it quietly changes nothing. I'm co-founder of Syntriq AI, where those decisions get made against a real P&L, and I write the method up as I go.

I'm also an accredited Trainer and Assessor, and the trainer for the nationally accredited Diploma of AI. I don't teach tools. I teach the thinking that decides which ones you need.

Matiu RudolphAI trainer · Practitioner · Perth, WA
In their own words

Feedback from people we've trained.

★★★★★
Genuinely practical and immediately useful. It cut through the noise and showed real, actionable ways to integrate AI into everyday work.
Cullum Ashton
Chair, PropTech Hub WA
★★★★★
A rare ability to translate technical complexity into practical applications that genuinely improve business performance.
Martin Purcell
Managing Director, One Brand
★★★★★
An in-depth look at business systems that work to contain yet fully utilise AI. I went straight home and started implementing some of the things I learned. Matiu's session was awesome.
Elena Lennox
Developmental Safety at Work
★★★★★
I went in sceptical of another AI training session and came out with three workflows I'd already tested by Friday.
Workshop participant
Construction project manager · Perth
Where the thinking is tested

I'm co-founder of Syntriq AI.

Syntriq AI is an agency for Australian businesses. We help well-run companies adopt AI intentionally: starting from what the business needs, not from whatever tool is loudest this quarter.

The view we take there is the same one I bring to a stage or a classroom. The real risk isn't missing AI. It's implementing the wrong thing, in the wrong way, and carrying the complexity forever.

AI consulting

We start with how the business actually runs, then work out where AI earns its place. Often the answer is smaller than people expect, and it works.

AI systems

Designing and integrating AI into the workflows a business already has. Shipped and running, not a slide deck about what could be possible.

AI training

Structured programmes so teams use AI consistently and safely, instead of a few enthusiasts quietly doing their own thing.

Visit syntriqai.com
Common questions

Honest answers before you book

Still not sure? A 15-minute call with a trainer usually sorts it. No sales pitch.

Book a 15-min call
Three different hats, and it's worth being precise. Speaking is me, in my own name. The Diploma is nationally accredited training: Training Worx Australia (RTO 52508) is the registered training organisation that delivers, assesses, and certifies it, and I'm the trainer. Syntriq AI is the AI agency I co-founded, where I design and ship AI systems for Australian businesses. The agency work is what keeps the speaking and the teaching honest.
Yes. I'm Perth-based and I speak Australia-wide, in person. For smaller sessions and briefings I'll also do live online if that's what suits the room.
Four talks come up most: why the bottleneck in AI has moved from building to choosing; why the 'self-improving company' pitch is oversold and where the loop genuinely can't go; why the tool should be your last decision rather than your first; and why AI rollouts fail on adoption rather than technology. I'll shape whichever one fits around your audience. What's constant is the material: real systems I've shipped, what they cost, and what broke.
Yes. The 11287NAT Diploma of Artificial Intelligence (AI) is on the Australian Qualifications Framework at AQF Level 5, accredited 29 July 2024 to 28 July 2029. It's delivered, assessed, and certified by Training Worx Australia (RTO 52508). $5,995 per learner, GST-free.
No. Most of the people I teach are non-technical: business owners, operations staff, marketers, HR leads. The Diploma is explicitly built for professionals working outside ICT. No coding required.
Absolutely, and it's one of the most common arrangements. Training Worx can bill the business directly and provide progress reports to the sponsor, plus the procurement paperwork corporate L&D teams need.
Ready when you are

Tell me about your needs.I'll do the rest.

15-minute call. No sales pressure. I'll recommend the right programme, or tell you honestly if I'm not the right fit.

Matiu Rudolph facilitating a workshop
Book a 15-min call

What's the room, and what do you need from it?

Fifteen minutes with me, not a salesperson. Whether it's an event, the Diploma, or an AI problem at Syntriq AI, I'll point you at the right one, or tell you honestly if I'm not it.

Not ready to book?

Prefer to send a message?

No time pressure. Tell me about your event or where you're at with AI, and I'll come back to you.

We don't add you to any marketing list. This goes straight to Matiu.